SEO Glossary

Absolute Link: a website link that displays the full path of the webpage URL that is linked to.
Adsense: Googles contextual advertising and marketing network.
Adwords: Googles advertisement plus link sell network.
Alt Attribute: the particular criteria wording that's linked together with an image.
Analytics: that statistics and also metrics employed that will measure and examine a web site performance.
Anchor Text: this word that is certainly clicked up on switch on and stick to a web page link that will another web page.
Backlink: a link to some sort of website.
Black Hat: a phrase made use of to help illustrate any SEO tactics implemented in order to operate that search engines.
Blog: quick for web log, a blog is a web site that is definitely usually applied for a publicly available personal paper t o get a great individual.
Click Through Rate (CTR): the quantity of keys to press for a link, as being a number from the amount of ideas belonging to the link. (( # regarding clicks / # involving vistas ) times 100)
Cloaking: a black-hat SEO approach of which manipulates search engines like google by way of displaying particular written content functioned way up on the search engine spider that is definitely various and then exactly what the traditional surfer sees.
Conversion Rate: metric for you to evaluate this usefulness of a transformation hard work the volume of readers who took the desired measures separated through the sum of quantity of guests in a very given time frame period.
Cost Per Click (CPC): the total amount a marketer pays a great ad intended for when a visitor to your site clicks on the promoters link. (see Pay Per Click)
Cost Per Thousand (CPM): the fee per thousand individuals viewing an advert or listing.
Crawl: the partic ular motion associated with search engines like google cris-crossing throughout the Internet while modernizing their own collection associated with websites.
Delisting: the particular removal of a online site from a google results.
Description Meta Tag: a meta label explaining the written content on the web page.
Directory: research online web site whose listing is compiled by way of human being editors.
Domain Name Server (DNS): a computer this translates human-friendly URLs (words) straight into computer-friendly IP addresses.
External Link: a link from a further website that will buttons to yours.
Google: the the majority of applied google search on the globe today, often called the Big G.
HTML: Hypertext Markup Language will be the couple of markup icons inserted into a record with show using a World Wide Web internet browser page. Index: a search engines like google database, composing of all of the websites it's crawled and recorded.
Internal Link: a new link of which exists and back links to alternative web pages as part of your website.
Keyword: that word(s) or perhaps phrase(s) an individual styles in to a seek out box.
Keyword Density: a system to ascertain that consistency some sort of key word will be available on an online page. The solution is a whole variety of words and phrases inside al search phrase brings up split from the full number of thoughts upon a page. Keywords will need to drop somewhere between 2 as well as 8 percent density. (see keyword stuffing)
Keyword Meta Tag: a new meta licence plate checklist the chief keywords along with keyword phrases which are protected on that will web page.
Keyword Stuffing: a new blackhat strategy to manipulate google by simply very displaying a keyword or even keyphrase, unnecessarily.
Landing Page: your getaway web site a visitor arrives when hitting on a link.
Link Bait: a method to purchase exterior links made by generating a useful item regarding written content which is worthy connected with associating returning for a site.
Link Spamming: a black head wear technique familiar with crank out in addition to acquire counterfeit external inbound links to adjust lookup engine rankings.
Long Tail: a period granted for a group of key terms that's more precise (example: puppies vs. brown lightly male shih tzus)
M?Meta Tag: are html page components applied for you to offer methodized metadata in relation to a world wide web page.
One Way Link: an exterior link of which would not necessitate your blog post in order to website link returning to in which site.
Outbound Link: a website link through your how does a person an additional website.
On-Page: pertains to SEO factors that are internal into a web-pages source code.
Off-Page: pertains to SEO varia bles that are outside to a web-pages reference code.
Organic Traffic: page views earned as a result connected with being indexed in just a search engine optimization (vs. paid out traffic).
PageRank: Googles indicator on the unique websites value.
Paid Traffic: targeted visitors resulted in as being a consequence involving employing settled advertisings (vs. organic traffic).
Pay Per Click (PPC): extent a marketer gives an posting particular each time a website visitor clicks for the advertisers link. (see Cost Per Click)
Rank: the position of the website with a seek out engine.
Reciprocal Link: a hyperlink from your internet site that links back to the site, as a swap for backlinks to the next website.
Robots File: A copy file put in a web sites underlying service that will instructs search engine spiders for you to underestimate certain internet pages or directories. Some spiders admiration these kind of instructions, some others disreg ard them.
Sandbox: a theory that will looks at a time probationary period in which a site must go through.
Search Engine: A internet site as well as software that permits Internet users to locate a new data source regarding world wide web pages, written documents as well as other details to the web. The most popular search engines tend to be Google, Yahoo, plus Bing.
SEO: Search Engine Optimization the setting up and also fine-tuning with the articles on the website to be able to boost its placement in natural, pure search results, which include modifications to rule and displayed content.
SEM: Search Engine Marketing almost any advertising and marketing hobby concerning they're certified site, like marketing upon lookup effect pages, investing in placement.
SERP: Search Engine Result Page, this page which screen the effects of the search.
Sitemap: a archive designed in XML data format in which helps search results bots differentiate your con struction connected with your internet site as well as instructs these individuals exactly how frequently for you to examine a number of webpages on your web site (not to get lost along with a good HTML sitemap).
SMO: Social Media Optimization
Spider: an item of code (packet) in which can be sent away coming from make certain they are engine that will examine your internet to generate and edit its search serps database.
URI: standard useful resource indicator comes from a link that will is one more deeply versus internet sites home/index page. (example: http://www.seomomo.com/seo.html)
URL: common source locator a normal expression mentioning a web site link.
White Hat: a term familiar with express SEO tactics of which adheres for you to right and ideal on-page and off-page optimization.

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